TL;DR

AI broke the web's traffic-based economy. 4GPTs is rebuilding it with open, AI-native monetization protocols that let AI apps, advertisers, and publishers earn revenue fairly in conversational interfaces — keeping the internet open and sustainable.

Why the Internet Needs a New Monetization Model for AI

AI Changed Everything — Except How We Make Money Online

Generative AI has transformed how users find and consume information — but not how the internet earns from it.

Millions of AI conversations happen every minute, but none of them pay the people who built the knowledge behind the answers. The result?
A growing economic gap between content creation and AI consumption.

That's unsustainable — for creators, publishers, and even AI apps themselves.

The Problem: The Link Economy Is Broken

Until now, digital monetization depended on traffic.
Every click, impression, or session created measurable value.
AI breaks this model completely.

• Users get answers instantly — no click required.
• AI apps scrape or ingest content without attribution.
• Advertisers lose visibility into where attention actually lives.
• Publishers lose their primary revenue stream.

In short, AI bypasses the economic loop that funds the internet.

If left unchecked, we risk creating a Toll Web — closed ecosystems controlled by a few AI gatekeepers, monetizing everyone else's work without fair value exchange.

The Solution: Open, AI-Native Monetization Infrastructure

To fix this, we need new rails that reflect how value is actually created and consumed in the AI era.

That's where 4GPTs comes in.

4GPTs builds AI-native monetization infrastructure — open protocols and marketplaces that enable:

• AI apps to earn revenue from user attention via conversational ad formats.
• Advertisers to deliver value-driven, privacy-safe brand interactions within conversations.
• Publishers to earn per-query revenue when their content powers AI responses.
• Adtech platforms to extend their capabilities into the Agentic Web.

Instead of retrofitting old systems, 4GPTs reimagines monetization at the protocol level — through Agentic RTB and the Context Marketplace.

How It Works — In Plain Terms

When an AI agent interacts with a user:

1. It may request sponsored content relevant to the user's intent.
2. It may need verified context from trusted publishers.
3. Both requests flow through 4GPTs infrastructure.
4. Autonomous bidding agents handle value exchange in real time.
5. The ad or context is delivered instantly, respecting privacy and relevance.

That's monetization at intent time — value created and captured exactly when users need it.

Why This Matters for the Open Internet

Without open monetization standards, AI risks centralization — controlled by the few companies that can afford massive training data and distribution pipelines.

4GPTs ensures that value creation stays distributed, empowering creators, developers, and innovators to participate in the next web on fair terms.

The internet should remain open and toll-free — and that means building new economic infrastructure fit for the AI age.