Building the Agentic Web Economy

4GPTs Mission

Is to create the monetization frameworks and their infrastructure to align incentives across the entities of the Agentic Web.

The Problem

With AI, people have a new interface to interact with information and the web. This platform change from static content consumption like webpages to dynamic conversations leads to a systemic user behavior change: We move from searching and browsing to conversations and outcomes.

  • The Link Economy that powered the web breaks: User attention is no longer on search results or webpages but it lives inside conversations. Traffic flows collapse.
  • AI applications need internet data for training and for context to give timely and correct answers. Their practices of scraping, synthesizing, and serving content directly breaks the sacred covenant of Internet's fair use.
  • But also AI applications lack scalable business models that fit the GenAI UX while keeping the internet open and free

The internet should be Toll Free and Fair.

4GPTs Vision

We work to create an Agentic Internet that is free, fair, and open. We aim to do that though crafting novel business models on the emerging value chains and building the infrastructure to realize them.

Vision Pillars

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Aligned Incentives

Value flows fairly across participants.

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Open Ecosystem

Open, composable standards & infrastructure.

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Privacy-by-Design

No cookie and endless consent banners.

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AI UX Obsession

User experience optimized for conversational AI.

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Transparency of Outcomes

Trusted visibility into results and performance.

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Ownership & Control

Control of data, IP, models and your fate.

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Protocols & Platforms

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Ads4GPTs

A buying protocol and infrastructure for AI-native advertising in conversational interfaces.

  • Privacy-first, zero-PII targeting
  • Unique conversational ad experiences
  • Dynamic brand safety and suitability
Visit Ads4GPTs
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Context4GPTs

A context marketplace for agentic search. Creates a new business model for content creators of the web in the age of AI.

  • Minimizes context engineering
  • Protects content creator IP
  • Rewards accurate and high-quality content
Visit Context4GPTs
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