The Agentic Web — The Next Evolution of the Internet
How autonomous AI agents are reshaping the internet into an Agentic Web, and why it needs new monetization infrastructure to thrive.
TL;DR
The Agentic Web is the next phase of the internet, where autonomous AI agents interact, transact, and create value. 4GPTs builds the open monetization infrastructure powering this new ecosystem, enabling apps, advertisers, publishers, and adtech platforms to thrive in the AI-native economy.
The Agentic Web — The Next Evolution of the Internet
The Internet Is Evolving Again
Every major shift in the web has redefined how value moves online.
Web 1.0 connected pages. Web 2.0 connected people. Now, the Agentic Web connects intelligence — autonomous AI agents interacting, reasoning, and transacting on behalf of users.
This change is not cosmetic. It's structural.
As users move from clicking and browsing to asking and conversing, attention no longer lives on search results or webpages. It lives inside the interaction itself. Every question, every task, every outcome happens within a conversation — and the value exchange must happen there, too.
From the Link Economy to the Agentic Economy
For two decades, the web's value model revolved around links, clicks, and traffic. Publishers created content, search engines indexed it, and advertisers monetized it through impressions.
That economy is collapsing.
AI interfaces no longer send traffic. They synthesize answers. Users rarely visit the source. This breaks the old incentive chain — the "Link Economy" — where traffic equaled value.
Enter the Agentic Economy:
An ecosystem where AI agents become the primary gateways to information, products, and services. They don't browse pages — they execute outcomes.
To sustain an open, toll-free internet, this new economy needs its own rails — protocols that enable fair value exchange between AI apps, advertisers, and content creators.
That's exactly what 4GPTs builds.
What the Agentic Web Means for Businesses
In this new landscape:
- AI apps need scalable monetization that fits conversational UX.
- Advertisers need access to intent-rich, privacy-first inventory inside AI agents.
- Publishers need compensation when their content fuels AI responses.
- Adtech platforms need infrastructure to participate in AI-native supply and demand.
The Agentic Web creates opportunity — but only if value can flow across it.
Why Infrastructure Matters
Every digital revolution needed new rails:
- The Web needed HTTP.
- E-commerce needed Stripe.
- Programmatic ads needed OpenRTB.
The Agentic Web needs Agentic RTB and Context Marketplaces — the backbone of monetization for AI-native interfaces.
4GPTs is building exactly that.
An open, AI-native infrastructure connecting every actor in this new ecosystem — apps, advertisers, publishers, and platforms — with privacy, transparency, and real-time intelligence at its core.
A Foundation for the Next Decade
AI agents will soon power search, shopping, support, education, and entertainment. The Agentic Web is the logical destination of today's generative AI boom.
And like every paradigm shift before it, the winners will be those who adapt their infrastructure to where attention is going, not where it's been.
4GPTs is that adaptation layer — the monetization infrastructure for the Agentic Web.